Sunday, July 10, 2011

Week 7

1. Exporting is the way to send out the products inside own country to other countries.
    *The verb of "Exporting" is "Export".
    *The products that mentioned in the video that foreign companies usually export to Thailand is Cosmetics, Medicare products, and Automobiles.
    *The example of "Exporting" = The USA. usually exports their products such as automobiles, cosmetics and medicare products to Thailand.
2. Importing is the way to taking in the products from other countries to our own country.
    *The verb of "Importing" is "Import".
    *We agree with kinds of product in the video that Thailand usually imports from other countries because of almost of the automobiles, cosmetics , or medicare products is the foreign brands as well.
    *The example of "Importing" = Thailand is the country where usually import the cosmetics from other countries to consume and the popular one now of Korean cosmetics.
3. Freight /freɪt/ [U] means goods, but not passengers, that are carried from one place to another, by ship, aircraft, train or truck, or the system of transporting these goodsใ
     *Freight forwarder is a person or company that organizes shipments for individuals or other companies and may also act as a carrier.A forwarder is often not active as a carrier and acts only as an agent, in other words as a third-party (non-asset-based) logistics provider that dispatches shipments via asset-based carriers and that books or otherwise arranges space for these shipments. Carrier types include ships, airplanes, trucks, and railroads.
     *Why is freight forwarder important for a company exporting products to other countries?  
        - The freight forwarder is important for a company exporting products to other countries because the freight forwarder is a person who represent to take a responsibility to exports the product instead of the company do it by themselves. For example, the freight forwarder works like a handling the exporting and importing document, transportation, and responsible to taking care the products. 
4. Learning Curve /kɜːv//kɝːv/ (Business context) is the graphical representation of the skill or knowledge gained in doing something and the time spent doing it. A learning curve illustrates that the time to complete a task is reduced as the task is repeated over and over. It also illustrates that improvements in time become successively smaller.
  Learning curve (Non-business) is the way of learning as slowly of the human like a first time it has a mistake with no nothing or feel no familiar and then if we feel familiar with the thing that we did mistakes we will learning continuously with our knowledge. 
5. Licensing /ˈlaɪ.sənt s/ is to give someone official permission to do or have something. 
    *For example of "Licensing" = For the companies that would like to use the Disney cartoon characters, they have to got the licensing from the Disney company first.
    *The synonym of "Licensing" is Permission  

Monday, July 4, 2011

week 6

SWOT analysis
1.SWOT analysis stands for 4 letters 1. S=Strengths, W=Weaknesses, O=Opportunities, and Threats.
2.SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.
3.  The 2 objectives of my competitor about "internet cafe" business
      1. Gives a  good service (convenient and comfortable)
      2. Gives more faster speed of the internet.
4. The SWOT analysis 

Expertise
1. Expertise /ˌek.spɜːˈtiːz/ is a high level of knowledge or skill
2. If the person who do a same thing with many times, he/she can be an expertise.
Strategic planning  
1. Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.
2. For the relationship between SWOT analysis and " The Strategic planning" is the strategic planning has to use the form of SWOT analysis to consider to what we should and should not focus on to beat the competitors.
3. Strategic planning is the formal consideration of an organization's future course. All strategic planning deals with at least one of three key questions:

  1. "What do we do?"
  2. "For whom do we do it?"
  3. "How do we excel?
 We can use those above to do a "strategic planning".
Strategic positioning
1. The Strategic Planning strategic positioning was a marketing term that described how a company configured the 4 Ps of marketing (product features, price, place, and promotion) so that they appeal to a specific market segment or niche. 
2.  Watch the video: Export Marketing Bootcamp -Positioning - Building a Strong Position (http://www.youtube.com/watch?v=Yhzm5Fo6soU
2.1 Why does a small business owner need to take into account strategic positioning? (Hint: Think about why not care strategic positioning?)
Answered:    
2.2 As a small business owner, what should you consider when finding a position in the market?
Answered: Makes a product as different (unique)from the competitors, Geography, Product/Service offering, and Customer/Target audiences.     
2.3 After you find a position in the market, how can you know whether it is a strong position or not?  
Answered: Then we have to evaluate ourselves is it strong or not by using:
                    1. Own-able: Can we do it or delivery it?
                    2. Believable: Can we defend it into the market?
                    3. Compelling: Does it market care?
                    4. Differentiation: Does it unique? 
So, we have to think again about our product by using the items above one.
Scarcity  
1. Scarcity /ˈskeə.sɪ.ti/ when something is not easy to find or get.
2. The "adjective" of " scarcity" is scarce .
3. The example of:
Scarcity: We have a few scarcity of the time to finish our task.
Scarce: We have a few of the scarce resource to use on the earth so i need to consider too much before use the resource to get the most effective. 
4. synonyms of “scarcity” and “scare”
- Deficiency, Inadequacy, Rarity
5. antonyms of “scarcity” and “scare”
- copiousness, nothingness, abundance