Week 7

1. Exporting is the way to send out the products inside own country to other countries.

    *The verb of "Exporting" is "Export".

    *The products that mentioned in the video that foreign companies usually export to Thailand is Cosmetics, Medicare products, and Automobiles.

    *The example of "Exporting" = The USA. usually exports their products such as automobiles, cosmetics and medicare products to Thailand.

2. Importing is the way to taking in the products from other countries to our own country.

    *The verb of "Importing" is "Import".

    *We agree with kinds of product in the video that Thailand usually imports from other countries because of almost of the automobiles, cosmetics , or medicare products is the foreign brands as well.

    *The example of "Importing" = Thailand is the country where usually import the cosmetics from other countries to consume and the popular one now of Korean cosmetics.

3. Freight /freɪt/ [U] means goods, but not passengers, that are carried from one place to another, by ship, aircraft, train or truck, or the system of transporting these goodsใ

     *Freight forwarder is a person or company that organizes shipments for individuals or other companies and may also act as a carrier.A forwarder is often not active as a carrier and acts only as an agent, in other words as a third-party (non-asset-based) logistics provider that dispatches shipments via asset-based carriers and that books or otherwise arranges space for these shipments. Carrier types include ships, airplanes, trucks, and railroads.

     *Why is freight forwarder important for a company exporting products to other countries?  

        - The freight forwarder is important for a company exporting products to other countries because the freight forwarder is a person who represent to take a responsibility to exports the product instead of the company do it by themselves. For example, the freight forwarder works like a handling the exporting and importing document, transportation, and responsible to taking care the products. 

4. Learning Curve /kɜːv//kɝːv/ (Business context) is the graphical representation of the skill or knowledge gained in doing something and the time spent doing it. A learning curve illustrates that the time to complete a task is reduced as the task is repeated over and over. It also illustrates that improvements in time become successively smaller.

  Learning curve (Non-business) is the way of learning as slowly of the human like a first time it has a mistake with no nothing or feel no familiar and then if we feel familiar with the thing that we did mistakes we will learning continuously with our knowledge. 

5. Licensing /ˈlaɪ.sənt s/ is to give someone official permission to do or have something. 
    *For example of "Licensing" = For the companies that would like to use the Disney cartoon characters, they have to got the licensing from the Disney company first.
    *The synonym of "Licensing" is Permission  

week 6

SWOT analysis

1.SWOT analysis stands for 4 letters 1. S=Strengths, W=Weaknesses, O=Opportunities, and Threats.

2.SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.

3.  The 2 objectives of my competitor about "internet cafe" business

      1. Gives a  good service (convenient and comfortable)

      2. Gives more faster speed of the internet.

4. The SWOT analysis 

Expertise

1. Expertise /ˌek.spɜːˈtiːz/ is a high level of knowledge or skill

2. If the person who do a same thing with many times, he/she can be an expertise.

Strategic planning  

1. Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.

2. For the relationship between SWOT analysis and " The Strategic planning" is the strategic planning has to use the form of SWOT analysis to consider to what we should and should not focus on to beat the competitors.

3. Strategic planning is the formal consideration of an organization's future course. All strategic planning deals with at least one of three key questions:

1. "What do we do?"
2. "For whom do we do it?"
3. "How do we excel?

 We can use those above to do a "strategic planning".

Strategic positioning

1. The Strategic Planning strategic positioning was a marketing term that described how a company configured the 4 Ps of marketing (product features, price, place, and promotion) so that they appeal to a specific market segment or niche. 

2.  Watch the video: Export Marketing Bootcamp -Positioning - Building a Strong Position (http://www.youtube.com/watch?v=Yhzm5Fo6soU ) 

2.1 Why does a small business owner need to take into account strategic positioning? (Hint: Think about why not care strategic positioning?)

Answered:    

2.2 As a small business owner, what should you consider when finding a position in the market?

Answered: Makes a product as different (unique)from the competitors, Geography, Product/Service offering, and Customer/Target audiences.     

2.3 After you find a position in the market, how can you know whether it is a strong position or not?  

Answered: Then we have to evaluate ourselves is it strong or not by using:

                    1. Own-able: Can we do it or delivery it?

                    2. Believable: Can we defend it into the market?

                    3. Compelling: Does it market care?

                    4. Differentiation: Does it unique? 

So, we have to think again about our product by using the items above one.

Scarcity  

1. Scarcity /ˈskeə.sɪ.ti/ when something is not easy to find or get.

2. The "adjective" of " scarcity" is scarce .

3. The example of:

Scarcity: We have a few scarcity of the time to finish our task.

Scarce: We have a few of the scarce resource to use on the earth so i need to consider too much before use the resource to get the most effective. 

4. synonyms of “scarcity” and “scare”

- Deficiency, Inadequacy, Rarity

5. antonyms of “scarcity” and “scare”

- copiousness, nothingness, abundance

week 5 vocabulary

1. Niche /niːʃ/ an area or position which is exactly suitable for a small group of the same type.
For example of Niche Market - Luxury car (Lamborghini), Lamborghini is the name of the company that they emphasized to sell the luxury car with a high price or it can says as only the millionaire can buy this car. So, this company emphasized only the rich man group to sells their products to.
2. Trademark /ˈtreɪd.mɑːk/ a name or a symbol which is put on a product to show that it is made by a particular producer and which cannot be legally used by any other producer.
The example of Trademark

For the Trademark can tells the different of each corporation what their different of product to let the customers knows what the different.
For the example of trademark company: Singha drinking water, this trademark tells me about their company sells the drinking water by using this trademark that let the customers knows and remember what they sell.

The sentence of trademark: The customers always see the trademark on the products in the market. 
3. Royalty /ˈlɔɪ.əl/ firm and not changing in your friendship with or support for a person or an organization, or in your belief in your principles
Royalty fee:  the right to use copyrighted material or intellectual property without the need to pay royalties for each use or per volume sold, or some time period of use or sales.
The different of these 2 words are:
Loyalty /ˈlɔɪ.əl.ti/ is Trust, Loyal to someone or for something
Royalty /ˈrɔɪ.əl.ti/  is the Payment of the right
The example of "Loyalty fee": For running business as Franchising., the franchisee has to pay the loyalty fee for the Franchisor to get the right to use the same franchise to run business.

4.. Synergy /ˈsɪn.ə.dʒi/ the combined power of a group of things when they are working together which is greater than the total power achieved by each working separately.
The synonym of "Synergy": Combination, Alliance, and Co-action.
The example sentence of "Synergy": The synergy is the best way to combine 2 things come to work together for getting effective. 
5. Franchising /ˈfræn.t ʃaɪz/ to give or sell a franchise to someone.
** I think there are a same sound of pronunciation of this word
The verb of "Franchise": franchise
Franchisor is the person who sell the service to someone(Franchisee) with under the same brand.
Franchisee is the person who pay the loyalty fee to the franchisor to get the same brand of business from him/her. 
The example sentence of "Franchising": The KFC is a one out of many franchising business that is so popular in the world by selling the special chicken fried.

week 4-Vocab..

1. consumers /kənˈsjuː.mər / the person who buys the goods or service for their own uses.
2. consumerism /kənˈsjuː.mə.rɪ.zəm/ the state of an advanced industrial society in which a lot of goods are bought and sold.
3. conservation /ˌkɒnt .səˈveɪ.ʃən/ the protection of plants and animals, natural areas, and interesting and important structures and buildings, especially from the damaging effects of human activity.
4. the "verb" of the "conservation" is "conserve /kənˈsɜːv/ " it means to keep and protect something from damage, change or waste.
5. recycling /ˌriːˈsaɪ.klɪŋ/ when paper, glass, plastic, etc. is put through a process so that it can be used again   
6. "re" means the way or the method for using the thing again 
**For example of the words + "re" such as reuses - use the thing again from recycling, reduces - goes down or decrease, restarts - new beginning .
7. ethics /ˈeθ.ɪk/ a system of accepted beliefs which control behavior, especially such a system based on morals.
8. business ethics means is a form of applied ethics or professional ethics that examines ethical principles and moral or ethical problems that arise in a business environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and entire organizations.

**For example of the business ethics 

- Do not encroach the environment means when running business has to considers the environment by do not let the pollution into the air, do not let the toxic water into the river or pool. 
**For example of the business ethics where has a business ethic problem  
For the corporation where has a business ethic problem
I choose "Enron" the fuel company where has the business ethic problem as the accounting by auditors who has no ethic by แoncealed the income of the company and made the fake information to represent their company has a high income for motivated the businessman come to buy a share without know the real status of the Enron status at that time at all. So from this part of Enron it can tell you as their auditor has no ethics in working and also the people who were related.  

9. personal ethics means includes ideals that are important to a person, such as honesty or integrity. In the statement, a person defines these values and describes what he/she will and will not do to live by them.

**For example of "personal ethics"

1. Honesty
2. Loyalty
3. Integrity.

 

Vocaburaly blog on week 3

1. Article  /ˈɑː.tɪ.kl ̩ a piece of writing on a particular subject in a newspaper or magazine.
2. Articles of in-corruption  are the primary rules governing the management of a corporation in the United States and Canada, and are filed with a state or other regulatory agency.

3. Charter is the formal document of the right. 
    Synonym: Permit
4. Corporate charter is a document, filed with a U.S. state by a corporation's founders, describing the purpose, place of business, and other details of a corporation. also called articles of incorporation or charter.
5.Venture /ˈven.tʃər/ a new activity, usually in business, which involves risk or uncertainty.
6. Joint venture: The combination between 2 companies upper would like to joint each other for run business for gaining the profit.
7. C corporation refers to any corporation that, under United States income tax law, is taxed separately from its owners. Most major companies (and many smaller companies) are treated as C corporations for U.S. income tax purposes.
For the example of C corporation : For S corporation is the corporation has to pay the tax for only the Texas's law.
8. S corporation is the a corporation that makes a valid election to be taxed under Subchapter S of Chapter 1 of the Internal Revenue Code. The different between C corporation and S corporation is for S corporation must live in U.S. and also has no more shareholders over 100 people. In other hand the C corporation can be any nationality for own the shareholders.
For example of S corporation: Only the shareholders of S corporation has to pay an income tax.
9. Making sentences
* Article of incorporation: Some kind of the corporation has to fill out the information on the article form.
*Charter-The business has a charter.
*Corporate charter- On the corporate charter described the purpose of the business.
*Venture- those are venture companies of milk products.
*Joint venture-The Meji company is a part of joint-venture of CP company in Thailand.


 

Vocabulary self-evaluate

1. estate (n)  /ɪˈsteɪt/ a large area of land in the country which is owned by a family or an organization and is often used for growing crops or raising animals

2. estate planing (n) involves the will, trust, beneficiary designations, power of appointment, property ownership (joint tenancy with rights of survivor-ship, tenancy in common, tenancy by the entirety), gift, and power of attorney specifically the durable financial power of attorney and the durable medical power of attorney.

3. family Limited Partnerships also have some attraction as asset protection vehicles, primarily because the limited partnership interests may be subject to “charging order protection” in some states

4. buy-sell agreement- 7D situations as death, disability, departure, divorce, death lock,divesting, default.

5. "living trust" and "will"-the different point is the will is the thing that the government set up.

week 1 vocabulary

1. incubator /ˈɪŋ.kjʊ.beɪ.tər/ (n) a container that has controlled air and temperature conditions in which a weak or premature baby (= one which was born too early) can be kept alive
i.e. The farmer uses the incubator for warming an egg.