week 6

SWOT analysis

1.SWOT analysis stands for 4 letters 1. S=Strengths, W=Weaknesses, O=Opportunities, and Threats.

2.SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.

3.  The 2 objectives of my competitor about "internet cafe" business

      1. Gives a  good service (convenient and comfortable)

      2. Gives more faster speed of the internet.

4. The SWOT analysis 

Expertise

1. Expertise /ˌek.spɜːˈtiːz/ is a high level of knowledge or skill

2. If the person who do a same thing with many times, he/she can be an expertise.

Strategic planning  

1. Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.

2. For the relationship between SWOT analysis and " The Strategic planning" is the strategic planning has to use the form of SWOT analysis to consider to what we should and should not focus on to beat the competitors.

3. Strategic planning is the formal consideration of an organization's future course. All strategic planning deals with at least one of three key questions:

1. "What do we do?"
2. "For whom do we do it?"
3. "How do we excel?

 We can use those above to do a "strategic planning".

Strategic positioning

1. The Strategic Planning strategic positioning was a marketing term that described how a company configured the 4 Ps of marketing (product features, price, place, and promotion) so that they appeal to a specific market segment or niche. 

2.  Watch the video: Export Marketing Bootcamp -Positioning - Building a Strong Position (http://www.youtube.com/watch?v=Yhzm5Fo6soU ) 

2.1 Why does a small business owner need to take into account strategic positioning? (Hint: Think about why not care strategic positioning?)

Answered:    

2.2 As a small business owner, what should you consider when finding a position in the market?

Answered: Makes a product as different (unique)from the competitors, Geography, Product/Service offering, and Customer/Target audiences.     

2.3 After you find a position in the market, how can you know whether it is a strong position or not?  

Answered: Then we have to evaluate ourselves is it strong or not by using:

                    1. Own-able: Can we do it or delivery it?

                    2. Believable: Can we defend it into the market?

                    3. Compelling: Does it market care?

                    4. Differentiation: Does it unique? 

So, we have to think again about our product by using the items above one.

Scarcity  

1. Scarcity /ˈskeə.sɪ.ti/ when something is not easy to find or get.

2. The "adjective" of " scarcity" is scarce .

3. The example of:

Scarcity: We have a few scarcity of the time to finish our task.

Scarce: We have a few of the scarce resource to use on the earth so i need to consider too much before use the resource to get the most effective. 

4. synonyms of “scarcity” and “scare”

- Deficiency, Inadequacy, Rarity

5. antonyms of “scarcity” and “scare”

- copiousness, nothingness, abundance